Skip to main content Skip to docs navigation

Brand guidelines

Documentation and examples for Bootstrap’s logo and brand usage guidelines.

On this page

Have a need for Bootstrap’s brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp’s Brand Assets.

Use either the Bootstrap mark (a capital B) or the standard logo (just Bootstrap). It should always appear in San Francisco Display Semibold. Do not use the Twitter bird in association with Bootstrap.


Download mark

Download the Bootstrap mark in one of three styles, each available as an SVG file. Click to download the logos.


The project and framework should always be referred to as Bootstrap. No Twitter before it, no capital s, and no abbreviations except for one, a capital B.

Bootstrap Right
BootStrap Wrong
Twitter Bootstrap Wrong


Our docs and branding use a handful of primary colors to differentiate what is Bootstrap from what is in Bootstrap. In other words, if it’s purple, it’s representative of Bootstrap.